I'm gonna put it loud and clear. When it comes to website, speed is very important.
It is important for your site's user experience, especially on mobile.
Low attention span
In the era of Facebook and Tiktok, the average human attention span has dropped from 12 to 5 second. You have very limited time to show visitors how great your content is and convince them to stay on your website.
Speed is also a top ranking factor for Google (they literally said that). So yes, your site's speed can make or break your SEO.
Last but not least, website speed is also crucial for your website's conversion rate.
According to StrangeLoop study, a one-second delay results in a 7% drop in conversions.