I'm gonna put it loud and clear. When it comes to website, speed is very important.
It is important for your site's user experience, especially on mobile.
In the era of Facebook and Tiktok, the average human attention span has dropped from 12 to 5 second. You have very limited time to show visitors how great your content is and convince them to stay on your website.
Speed is also a top ranking factor for Google (they literally said that). So yes, your site's speed can make or break your SEO.
Last but not least, website speed is also crucial for your website's conversion rate.
According to StrangeLoop study, a one-second delay results in a 7% drop in conversions.
Since you frequently visit your own website, modern browsers like Chrome store your website in the cache and automatically prefetch it as soon as you start typing an address. This makes your website load almost instantly.
However, a normal user who is visiting your website for the first time may not have the same experience.
In fact, users in different geographical locations will have a completely different experience.
Here are some of the most common places to test your website's speed: Pingdom, GT Metrix, Pagespeed Insights.
Some other places where you can check how fast your website is all over the globe: Fast or Slow, KeyCDN Performance Test.
